What to do with a competitor's top pages
- Find the topics that drive their traffic and check whether you cover them.
- Look for page types that work well: tools, comparisons, templates, guides.
- Use the Keyword Ideas generator on those topics to find angles they missed.
How accurate are traffic estimates?
Estimates are based on rankings, search volumes and expected click-through rates. They are directionally reliable for comparing sites and pages, but they will not match a site's own analytics exactly.